We are hiring a Marketing Manager to lead the evolution of our Family by Co brand through content marketing, SEO, and clinic-facing initiatives. You'll join a high-growth, high-accountability team and play a pivotal role in elevating Family by Coโs presence through thoughtful storytelling, partnerships, and strategic events.
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Shape a strong, differentiated identity in the market by establishing a unique positioning that resonates with our target audience and crafting exceptional content that educates and establishes legitimacy. As Brand Marketing Manager you will create high-quality, engaging assets while driving our brand narrative and positioning across all touchpoints. Youโll work closely with cross-functional teams and external partners to develop compelling stories and scalable creative workflows that bring our brand to life.
Looking for someone with exceptional communication and relationship-building skills, who embraces changes while maintaining strong attention to detail. Develop and manage a comprehensive personal brand content calendar. Identify and align content with business goals. Monitor audience engagement, respond to DMs, and comments. Track content performance and recommend optimization strategies.
This role will shape the editorial voice of the company and ensure consistency, clarity, and creativity across all content channels. The ideal candidate is a seasoned content leader with deep experience in the pharmaceutical industry, capable of translating complex scientific and regulatory topics into compelling narratives that support business growth and marketing objectives.
This role is a pivotal leadership position within UpGuard's marketing team where you'll be instrumental in shaping UpGuard's market presence and reputation. Pioneer strategic activations, elevate brand presence, innovate content operations, and maximize content impact. You will work cross-functionally with multiple teams to ensure content effectively supports overarching business goals.
You will be end-to-end responsible for the strategic and operative management of the project from MVP to scalable product. The responsibilities include being the face of the brand, building a go-to-market strategy for social media, and managing a team.